Pepsi Philippines added a refreshing twist to the Kadayawan Festival 2025 by introducing unique flavor pairings that celebrated Davao’s rich culinary heritage. From August 14 to 31, festival-goers enjoyed exciting combinations of Pepsi with beloved local dishes such as balbacua, sinuglaw, and bulcachong across seven food fair locations. The initiative highlighted how Pepsi’s crisp taste can elevate traditional meals, offering visitors a fresh and flavorful way to experience the city’s vibrant food culture.
Strategically placed booths at key festival venues—including Rizal Park, NCCC Mall VP Dome, and DGT Grounds—ensured accessibility and engagement throughout the celebration. The partnership not only showcased Pepsi’s versatility but also deepened its connection with the community by enhancing the overall festival experience. With thousands of attendees savoring these innovative pairings, Pepsi’s presence at Kadayawan 2025 proved to be a flavorful success.
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