#MagingMagiting Flag Campaign

Bounty Agro Ventures Inc. (BAVI), operator of the country’s largest rotisserie chicken chain, Chooks-to-Go, and Ayala Foundation Inc. (AFI) continue to promote giving due respect and appreciation for the Philippine flag among young students through their Maging Magiting flag campaign.

In Davao City, BAVI president and general manager Ronald Mascariñas, together with AFI president Ruel Maranan and regional officials of the Department of Education and National Historical Commission of the Philippines, distributed 450 Philippine national flags during turnover ceremonies at the Davao City National High School.

Among those who received the NHCP-approved 6’x3’ flags were principals and administration heads of public elementary and junior high schools in Davao City.

The Maging Magiting flag campaign aims to rekindle Filipino pride, foster love of country, and celebrate the lives of everyday Filipino heroes.

Davao City National High School students perform a traditional dance to welcome guests to the Maging Magiting program launch in the province.

“As a campaign partner, we hope to instill nationalism far and wide and right at the start of the Filipino’s formative years: in elementary school. By giving flags to public schools, even in remote areas, we inspire Filipinos to love their country by becoming and doing their best in their daily lives, and in the case of students, in their studies and family life,” said Mascariñas.

BAVI has provided funding support to enable AFI, with the help of the Armed Forces of the Philippines and the Philippine National Police, to distribute over 3,000 flag kits nationwide. Prior to the Mindanao leg, the company has already distributed 2,769 flag kits in the Luzon (Quezon City, Batangas, and Bulacan) and Visayas (Bacolod and Iloilo) regions.

Section 5 of Republic Act 8491 or the Flag and Heraldic Code of the Philippines stipulates that the Philippine national flag shall be displayed in all public buildings, official residences, public plazas, and institutions of learning every day throughout the year.

The Chooks-to-Go mascot of Bounty Agro Ventures Inc. helps distribute NHCP-approved 6’x3’ flags to principals and administrators of Davao City’s public elementary and junior high schools.

BAVI president and general manager, Ronald Mascariñas, talks about the importance of the Maging Magiting flag campaign among Davao City National High School students.